27.11.2008, karstadt.de launches a free-delivery mail-order book service in the Internet and expands the right of return service for Christmas

Essen, November 27, 2008. karstadt.de, the online shop of Karstadt Warenhaus GmbH, is launching an online mail-order service for books and audio books in time for the Christmas trading season. All German-language books and audio books are available through this facility. The product range includes around 3.5 million articles. No delivery is charged for the books or audio books. By offering free delivery, karstadt.de is positioning itself at the forefront and is offering its customers the same services as other reputable forwarding agents.

"Books and audio books are among the articles which experience the heaviest demand in the Internet. With this important element in our product range, we want to further expand our online expertise", says Christian Winter, Managing Director of karstadt.de.
"Our customers' demand for books has ultimately led us to become active in this area of the product range."

Together with the Internet dealer buch.de, the karstadt.de bookshop was created in the record time of just three months. As part of this cooperation, buch.de takes on responsibility for the complete logistics and delivers content and catalog data to karstadt.de.

During the Christmas trading season, karstadt.de will also offer all its customers enhanced facilities for returning products purchased online. All products purchased between November 24 and December 31, 2008, can be returned by January 15, 2009. "By expanding our returns facility, we want to ensure that our customers are free from stress as they move into the New Year," says Winter.

Following the successful relaunch of the karstadt.de online shop, the e-commerce division of Germany's largest department store has changed its appearance and is now offering a dramatically increased product range and new services. In addition to books and audio books, karstadt.de is focusing on sports articles, multimedia, DVDs, video games, toys, watches, jewelry and perfumes this Christmas. 

Press contact:
Michael Scheibe
Telephone: +49 (0)201 / 727 - 2124
E-mail: Michael.Scheibe@Karstadt.de